Everything Under One Roof
November 15, 2013

Everything Under One Roof

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Blog
  • Landing Pages
  • Workflows
  • Emails
  • Social Media
  • Smart Forms/Progressive Profiling
  • Social Media
  • Custom Events
  • Smart Lists
  • CMS
  • Reports

Overall Satisfaction

  • Great for running long-term, holistic marketing programs vs. short-term campaigns
  • Manage every digital marketing tactic from one platform
  • Closed-loop reporting with Salesforce CRM integration
  • Excellent support
  • Lack of custom conversion funnels & revenue performance metrics
  • Pricing is getting complex and high
  • Social media tools are limited
  • Increased lead generation
  • Lower costs per lead
  • Improved marketing & sales efficency
  • Better marketing accountability
Honestly, it would be very difficult to migrate systems once you have been using all of the tools. As long as price doesn't drastically change and the company continues to enhance and improve the product, it will remain a valuable marketing tool.
If you have the budget, HubSpot can easily replace 90% of the disparate tools you may currently be using to run marketing (Website CMS, Blogging, Email Marketing/Automation, Forms, Contact Database, Analytics, Social Publishing). The user experience within the tool is less fragmented than many of the comparable systems. Once you have developers style out your landing page and email templates, your marketing team will be able to launch campaigns and publish content with minimal tech dependencies. You'll be able to use many features out of the box, but to get the most impact and integration from the robust feature set, you should consider working with a consultant who can ensure optimal setup for your unique business situation.

Product Usage

6 - 
  1. Executives - viewing reports
  2. Marketing Staff - launching campaigns & managing content
  3. Sales Staff - viewing leads and contact records
  4. Bloggers - publishing content
  5. Data Analysts - analyzing and segmenting data
  6. Developers - building templates
1 - Marketer with broad skills in all digital channels, trained and experienced on HubSpot
  • Lead Generation on Website
  • Original Content Publishing & Blogging
  • List segmentation and marketing automation
  • Progressive profiling