Everything Under One Roof
November 15, 2013
Everything Under One Roof
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Blog
- Landing Pages
- Workflows
- Emails
- Social Media
- Smart Forms/Progressive Profiling
- Social Media
- Custom Events
- Smart Lists
- CMS
- Reports
Overall Satisfaction
Pros
- Great for running long-term, holistic marketing programs vs. short-term campaigns
- Manage every digital marketing tactic from one platform
- Closed-loop reporting with Salesforce CRM integration
- Excellent support
Cons
- Lack of custom conversion funnels & revenue performance metrics
- Pricing is getting complex and high
- Social media tools are limited
- Increased lead generation
- Lower costs per lead
- Improved marketing & sales efficency
- Better marketing accountability
Product Usage
6 -
- Executives - viewing reports
- Marketing Staff - launching campaigns & managing content
- Sales Staff - viewing leads and contact records
- Bloggers - publishing content
- Data Analysts - analyzing and segmenting data
- Developers - building templates
1 - Marketer with broad skills in all digital channels, trained and experienced on HubSpot
- Lead Generation on Website
- Original Content Publishing & Blogging
- List segmentation and marketing automation
- Progressive profiling
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