Item: HubSpot Marketing Hub
Rating: 9
Author: James Grisbrook

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

HubSpot is being used within our marketing function to orchestrate all of our inbound and outbound marketing activities. It is connected to SalesForce and our sales teams also have access to it. HubSpot solves our issue of a fragmented marketing effort by bringing together a single pane of glass view of all of our activities and the functionality to support emails, social media, blogs and web content.

Pros and Cons

Pros

The WISWYG editor is particuarly strong
Nice global metrics dashboard
Intuitive - navigating around and the way the software works just makes sense

Cons

The social media bulk updater tool which was changed so you couldn't post in bulk was a step backwards.

Return on Investment

Better monitoring
A more joined up marketing effort
More leads

Alternatives Considered

Salesforce.com,Genius,larato

HubSpot has all the functionality and sometimes more, and is cheaper. It is more specifically created for an inbound content marketing context. The support teams were warmer and more knowledgable than representatives from the competitors we spoke with. HubSpot felt like the right fit for our company at the time and has continued to deliver.

Likelihood to Renew

I don't think there is a better marketing automation solution on the market when you consider the price, the functionality and the level of support offered. We like the fact that everyone has access to the same views and can better understand and support our department's activity through one single platform.

Likelihood to Recommend

It would be wise to discuss issues surrounding data transfer between SalesForce and HubSpot to ensure there is enough capacity. Depending on the implementation of SalesForce and the scope of your project with HubSpot, it is possible there could be problems in terms of the data allowance. Also it makes sense to find out exactly what information can be tracked and how joined up your efforts will be. Not every persona and activity is possible to track.

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