HubSpot Truly Transformed Our Business
Updated April 29, 2015

HubSpot Truly Transformed Our Business

John McTigue | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Enterprise

Modules Used

  • All modules.

Overall Satisfaction with HubSpot

We use HubSpot across the whole organization to market our own inbound marketing services, and we perform the same inbound marketing services for our clients. HubSpot's platform enables small-to-enterprise size companies to perform inbound marketing, which allows them to attract more qualified sales leads and convert them into customers.

Pros

  • Best-in-class integration of content marketing tools (website, blogging, social media) and lead generation and lead management tools all under one easy-to-use software platform.
  • Outstanding customer service and user training programs. This keeps customers happy and better able to reach their goals. Improves customer retention for HubSpot.
  • Excellent Partner/Reseller program that provides end-to-end support for inbound marketing services agencies.

Cons

  • I don't have any areas for improvement today, but I hope that as HubSpot grows rapidly, they will not lose sight of what has made them so successful - outstanding customer service and attention to detail.
  • Improved lead quality and sales funnel optimization.
  • Improved customer communication and upselling.
  • Better differentiation and increased close rate in sales.
  • Marketo,Salesforce.com,Wordpress,Pardot Marketing Automation,Act-On
HubSpot is by far and away the best marketing technology platform. It is superior in individual tools for website design and content creation, social engagement, lead generation and lead management, analytics and reporting. Nothing else comes close.
Our whole business is based on using HubSpot to generate revenue and to provide inbound marketing services for our customers.
To get the most benefit out of using HubSpot, you need to be prepared to do the work - regular blogging and engagement in social networks, customer outreach campaigns, lead management and sales. It is not well suited to companies with too little budget and manpower resources to create content and manage marketing activity on a daily basis.

HubSpot Marketing Hub Feature Ratings

8.5
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
8
List management
9
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
7.5
Calendaring
7
Event/webinar marketing
8
8.5
Social sharing and campaigns
8
Social profile integration
9
8.7
Dashboards
9
Standard reports
9
Custom reports
8
7.8
API
9
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
8

Using HubSpot

33 - Senior Management, Sales, Marketing, Account Management, Marketing Technology, Content Creation, Web Design & Development

Using HubSpot

Easy to use and navigate. Intuitive layout and organization. Easy access to help resources. Easy to read and use on mobile devices.

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