Item: HubSpot Marketing Hub
Rating: 9
Author: Jesse Nieminen

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

Initially HubSpot was used just as a tool for managing the online campaigns of our marketing team. Since I've started to work with it, we've broadened the use more towards both driving traffic via SEO and for a more holistic lead acquisition, nurturing and management process in order to help scale our international sales efforts.

Pros and Cons

Pros

Very easy to use, saves time and frustration on every day work
A quite holistic marketing solution for a reasonable price

Cons

There's room for improving flexibility in certain areas, such as the lack of mass updates and reporting functions
Support could be more skilled and helpful

Return on Investment

Before HubSpot, the only lead information we gathered online were newsletter subsribers, so obviously the relative growth in new leads has gone through the roof
Has also saved a lot of time, for example in sending emails
Made it possible for us to track individual leads and companies and nurture them

Alternatives Considered

Infusionsoft

HubSpot seemed to be a much more holistic solution than Infusionsoft. Especially the workflows seemed much better with HubSpot.

Likelihood to Renew

Pretty much all of the most important requirements we've had have been more than adequately met by HubSpot. Obviously there's still a lot of room for improvement but the way that it combines ease-of-use and powerful solutions for conducting a quite holistic approach for online marketing is better than what I've seen the competitors in the same price range offer.

Likelihood to Recommend

I wouldn't probably recommend HubSpot as a sole CMS solution for a larger company but for a smaller company it works brilliantly with Wordpress. Furthermore, if online is your only sales channel, then HubSpot most likely can't offer you the kind of flexibility and level of fine control that you might want to have.
However, for the needs of most businesses, I think it's a brilliant solution and quite affordable one to get started with.

Comments

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A holistic and easy-to-use marketing platform

Software Version

Modules Used