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Simply stated: I am in love with the HubSpot platform
Updated September 30, 2015

Simply stated: I am in love with the HubSpot platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot to attract and nurture insurance agents. It's use is limited to the Marketing Department, but we really use it. We use it most heavily for email marketing. We are copious creators of eBooks and education content, and love being able to upload files, create Thank You pages, create lead capture forms, create Landing Pages and emails. Being able to create these integrated assets quickly is perhaps my favorite thing about HubSpot. I don't have to wait for a development team to create these pages, I can create them myself. As a result, we can design, test, tweak and push out marketing campaigns really, really quickly.
  • Easy creation of landing pages, lead capture forms, thank you pages. I've never seen a platform make it so EASY.
  • I love the smart list features that automate list management. I can't imagine trying to work without that. I've used other email platforms before, but I don't remember self-building lists being possible with anyone else.
  • WORKFLOWS! Being able to drop a form submission directly into a workflow is tremendously helpful. It works to keep prospects warm until a salesperson can connect with them. Solid, easy-to-design workflows and even branching logic make it so easy to program an automated program.
  • CUSTOMER SUPPORT is out of this world. EVERY TIME I reach out with a question, someone is there to help me. They are polite, enthusiastic, and knowledgable. I've never encountered a company in any industry with this level of service.
  • I would like a new lifestyle cycle option "Former Customer" and also some free-form categories we can create to better segment our database.
  • We have been able to reduce the size of our sales staff, and better feed the salespeople we have with well-qualified leads.That's called increased employee efficiency and lower overhead!
We were previously attempting to use a combination of WordPress, MailChimp and Google spreadsheets to create and manage leads via manual campaigns. HubSpot let us put everything together in one integrated platform which has increased our capacity to create better content, quicker and market to our prospects. The all-in-one aspect of it really is tremendous.
25,000 to 100,000
You need to have (or be prepared to have) a very active content creation program to go with it, and the budget to support it. HubSpot is not cheap, but it is so wonderfully versatile and powerful. You need at least at person completely dedicated to content creation for this to be worth the cash investment.

HubSpot Marketing Hub Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
7
Mobile optimization
10
Email deliverability reporting
10
List management
10
9.3
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
8
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
Not Rated
8.3
API
8
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

I can't imagine going back to the way we did it before HubSpot. It was slow, manual and hard to keep all together. We have become expert users of the HubSpot platform and we are really optimizing our use of it. As long as I have decision-making authority, we will have HubSpot.

HubSpot Implementation

Using HubSpot