HubSpot: Lead gen and email marketing done right.
October 05, 2015
HubSpot: Lead gen and email marketing done right.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
We currently use HubSpot to support a number of client email marketing and lead generation efforts, including our own agency marketing. I find that the HubSpot technology combined with their training and customer service is a win/win combination for any brand or agency side marketing department. With constant updates and developments, HubSpot is helping us fine tune our content marketing strategy by giving us deep user insights into content preferences, sales stages and ultimately what drives business. Highly recommended.
- By attributing leads to certain channels and identifying their content consumption habits, it greatly helps us define our content calendar.
- By having a lead scoring model as well as a detailed workflow structure, we can deliver relevant email messages to our contacts and move them through the sales stages.
- I would love to have more access to exportable data. Dashboards are great, but having the actual data to play with in Excel would be exponentially more beneficial.
- I wouldn't say HubSpot gives us any measurably faster lead conversion, though it does help us better analyze the audience through tracking and consumption data.
- HubSpot allows us to easily set up landing pages and email marketing campaigns without the need for developers to create emails, pages, etc. Really saves on time in this sense.
I've used Act-On in the past. Act-On is a bit hard to use in the arena of email design and development, though I feel that the workflow structure and list management capabilities are far superior with Act-On. Other than that, they are fairly similar, though HubSpot would be my #1 option due to ease of use and level of support services.
25,000 to 100,000