Spotlight on HubSpot: This product "Shines!"
December 10, 2015
Spotlight on HubSpot: This product "Shines!"
Score 10 out of 10
Vetted Review
Verified User
Software Version
Basic
Overall Satisfaction with HubSpot
HubSpot is used by the marketing/communications team at Minnesota Chamber of Commerce - it helps us to reach our target audience of members while also allowing us to personally reach out to prospective members across the state. It addresses the problem of employee efficiency and duplicate efforts between teams. We use it to send out all of our email communications to our current members about our initiatives - we are working on a "life-cycle" strategy for our members to keep our retention rate at one of the highest in the country for state chamber organizations. In addition, we recently set up a lead-generation stream to engage prospects on the advantages of becoming a member of the chamber. Using the Forms feature, we are able to gather information on possible membership leads and sponsorship opportunities. Its Social Marketing feature is very helpful to push out and track engagement of our social media marketing campaigns. One of the keenest features of HubSpot is that it helps us keep track ALL of our marketing initiatives for all of our campaigns - that has proved invaluable, especially when we need to go back and review past performance.
Pros
- Customer Service: IT ROCKS! I'll speak of submitting questions via email - they are answered within 15 minutes and they walk you through understanding the issue and help you to solve it. Great customer service is hard to come by - not having to go through 5+ hoops to get through to a person that can help you is a HUGE asset to customers of HubSpot.
- Tracking of Campaigns: I LOVE this feature. Creating and using tracking codes is so simple. Being able to go into a specific campaign and gather information about its performance has proved invaluable when reporting to leadership.
- Training: Their training is so down to earth and easy. It will have you setting things up quickly and effortlessly.
Cons
- Updating of Files: If you need to make a change to a file you've uploaded, there is a lag-time and you don't see them right away.
- Tracking Codes - reading them: I think there should be more fields to enter information about the tracking code being created. You also cannot edit content after it is created. Instead in order to make a change you need to delete and create a new one.
- Lists: There seems to be a lag time in uploading and the counts. Also - when reviewing, there looks as if there are errors to the list but I never question since the counts - when they come in - are close enough.
- Positive increase of social media engagement and employee efficiency: By being able to schedule social media messages, I have seen a significant increase in our followers and engagement - this is in part also making my time doing this more efficient. We have had a 150% increase in followers and engagement in 4 months - that's significant for us.
- Employee efficiency: HubSpot makes it easy to schedule social media and emails so that you can work through the tactical parts at once, then work on watching/analyzing them instead of doing it individually/manually. I LOVE this feature - so helpful.
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