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A robust and ginormously capable tool to become a marketing genius
December 10, 2015

A robust and ginormously capable tool to become a marketing genius

Dawn Herring | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller

Software Version

Professional

Overall Satisfaction with HubSpot

We are a Diamond Partner with HubSpot and our agency uses it to help our clients grow their businesses! We also use it for our own agency marketing as well. It's a robust and ginormous platform with lots of features designed to solve many business problems such as brand awareness, content creation and publishing, social networking and many others.
  • HubSpot makes it easy to schedule and publish multiple posts to social media
  • It allows you to easily create templates for content for email marketing, landing pages, site pages, blogs and more.
  • HubSpot has SO much content to help with all facets of marketing - it's a super helpful community to be a part of.
  • When they rolled out their new editors in the tool, I don't think they did a great job of letting everyone know and how best to use the new tools. They were different and took getting used to for sure.
  • More qualified leads
  • Faster lead conversion
  • Increased brand awareness and content visibility
Less than 10,000
Both
HubSpot is well suited for companies that are clear they're ready to implement an inbound marketing strategy and have either an agency working with them or someone they've trained internally to use it to the appropriate level for their business. It works for both small and large companies as everyone can benefit from it.

HubSpot Marketing Hub Feature Ratings

8.7
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
7.0
Calendaring
7
Event/webinar marketing
7
9.0
Social sharing and campaigns
9
Social profile integration
9
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.6
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7

Using HubSpot

It really is pretty intuitive, they have a TON of trainings, literature, blogs etc to help and their tech support is very helpful.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Familiar
None
  • adding blogs
  • creating landing pages
  • sending emails and creating workflows
  • some of the edits at the template level are a little challenging
Yes, but I don't use it