Glad We Have HubSpot, Better than Other Email Marketing Tools
December 10, 2015
Glad We Have HubSpot, Better than Other Email Marketing Tools
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
At Mavenlink, we use HubSpot for
- Drip campaigns
- Landing pages
- Resource library hosting
- Lead tracking
- Inbound marketing
- Lead targeting content
In short, we use HubSpot to build a home for our content, target it to the correct audience, and track our success. We primarily aim for solidly targeted content to the right audience, so we can better position our SaaS product and services, generate leads, and retain sound relationships.
- Drip campaigns
- Landing pages
- Resource library hosting
- Lead tracking
- Inbound marketing
- Lead targeting content
In short, we use HubSpot to build a home for our content, target it to the correct audience, and track our success. We primarily aim for solidly targeted content to the right audience, so we can better position our SaaS product and services, generate leads, and retain sound relationships.
Pros
- HubSpot offers great SEO. When I'm writing blogs, it tells me how my titles, metadata, content, and links fare, and where I need to improve. If I don't have internal links in a post, for instance, HubSpot even suggests some.
- HubSpot lets us easily clone landing pages. So if we need multiple landing pages for an ebook, for instance, we can clone the content and tweak it to a particular need, audience, or distribution channel.
- HubSpot offers us simplified social-media posting. I can schedule as many posts as I want for a particular blog on all of our social media channels. They make it easy to repurpose content, test tweet language, and vary our posting schedule strategically.
Cons
- HubSpot has a lag time connecting to our LinkedIn account. When I post on Twitter, the "post now" function posts it immediately. The LinkedIn usually has a lag time and sometimes doesn't post at all.
- HubSpot blogging has its own built in CTA functionality. It doesn't recognize when I add a verbal (non-button) CTA at the end of a blog post, so it dings me on my blog's SEO value by not recognizing the CTA.
- This isn't a limitation, but I would love to incorporate "Related Articles" to our blog feature, to keep people reading after one blog post with a selection of relevant content.
- HubSpot lets us calculate our lead generation (social media traffic, conversion rates, year over year metrics, etc.) KPIs easily. It does all the tracking work without us having to create unique URLs.
- The Hubspot/Salesforce integration makes it easy to capture leads from content and see them through the sales cycle.
- Sometimes when our Salesforce records need double-checking on their origin, we can use HubSpot to go back and find out how people initially found our brand.
My colleagues selected HubSpot before I joined, but I am glad they did! HubSpot works better than other email marketing systems I have used.
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