Item: HubSpot Marketing Hub
Rating: 10
Author: Geoff Yeagley

Use Cases and Deployment Scope

HubSpot has been a lifesaver for my company. Prior to HubSpot, we had a marketing plan but were shooting in the dark on how to measure success. We use HubSpot across the entire company and have them host our website as well. This has given us the ability to test marketing tactics and topics and see what success, or lack of success, they have had. In addition, by blogging and using their email campaign, we are able to stay in front of our clients and prospects alike.

Pros and Cons

HubSpot gives users the ability to instantly track their marketing efforts, see real time results, and measure the effectiveness of their campaigns.
HubSpot allows you to optimize your blog to ensure that you are being found through searches. In addition, the ability to automatically publish to social media makes the process of getting the word out simple and effective.
The HubSpot COS is easy to use and gives you control of all aspects of your website. We went through a major website redesign which I led. Did I mention that I am the sales and marketing person for my company and not a website designer?
The HubSpot support team is top notch. They not only take the time to understand your question but they provide the correct solution. In addition, they follow up with you to make sure you have been taken care of and that your problem has been solved. This is almost unheard of these days!

Return on Investment

We have gained two new customers in the short time we have been using HubSpot, accounting for over $106,000 in revenue that we would not have had access to based on our previous marketing strategy.
Increased traffic to our website by 50% in less than a year.
Allowed for a complete website redesign to take place in two weeks with a one person team.
Opened the dialogue with customers and prospects and positioned my company as a thought leader in our field through blogging and social media presence.