Marketing automation for lead gen is the new sandwich board
February 23, 2016

Marketing automation for lead gen is the new sandwich board

Michael F. Ross | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is being leveraged by my company, V-Soft Consulting, to manage blogging content, email marketing, create and manage calls to action, and assist us with managing social media. We've had HubSpot in place for about 6 months now and its being sued in most part by our marketing team and some lead intelligence for sales.

For us it has addressed the challenges of content creation, social publishing, and lead generation. With an improved interface content is quicker to assemble. Lead generation is not a technical obstacle but allows us to bring together content landing pages, and various call to action tools for a consistent lead generation process across the blog.
  • Content Management
  • Social Media Publishing
  • Lead generation
  • More Drag and Drop features
  • Email Marketing
  • Social Media Management
  • Better Lead Generation
  • Company Reporting Metrics
  • Competitive comparisons/reporting
Wordpress, Pardot, Oracle, and Marketo were considerations in the process. Wordpress is far too clunky of a platform for lead and content management. Pardot seems to be more of niche product. Marketo is more up the ecommerce route and Oracle is for big budgets with lots of team members at a price that is a premium.
HubSpot is well suited for businesses that have the ability to educate and reach potential clients through the power of online activities. For a basic website of a local retail environment HubSpot may not be the best choice. Any Business to Business entity would be well served to leverage the power of HubSpot.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
7
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
10
Social profile integration
8
Dashboards
10
Standard reports
10
Custom reports
9
API
Not Rated
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated