Item: HubSpot Marketing Hub
Rating: 7
Author: Richard Kaiser

Use Cases and Deployment Scope

Mainly used by the marketing team.

Pros and Cons

Reporting is easy and straightforward.
Creating landing pages, froms, email workflows, etc. is very intuitive and requires little training
Notification are pretty easy to set up

Accuracy of lead source reporting went down significantly when we moved off of hosting the site via HubSpot.
Design flexibility of the site and site speed was significantly restricted by hosting the site on HubSpot which eventually led us to host on our own.
It goes out at random times about 1-3 times a month. Usually not longer than an hour but can be an issue if you only have limited time available to work on HubSpot.

Return on Investment

Grow marketing leads 10X
Bring down Cost per Lead 90%

Alternatives Considered

Hubspot offers a much wider variety of services than Unbounce.

Number of Contacts (List Size)

250,000 to 1 million

Other Software Used

Google Analytics, Salesforce.com, ToutApp

From my perspective it comes down to budget. If you have enough sales or enough capital raised as an early stage, I would almost always pull the trigger on it if you have any expectation on significant percentage of your sales growth coming from inbound marketing leads. If the majority of your leads will not be coming in through marketing channels, then HubSpot's value versus cost goes down significantly.

HubSpot is a great service!

Software Version

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Number of Contacts (List Size)

Other Software Used

Likelihood to Recommend

HubSpot Marketing Hub Feature Ratings