HubSpot is a fantastic tool - even for Fortune 500 companies!
Updated July 08, 2016

HubSpot is a fantastic tool - even for Fortune 500 companies!

Aaron Marks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use HubSpot for all digital marketing activity across the entire organization. We are a Fortune 500 company that used to use Act-On, but found it inadequate and dated for our needs. Our many different businesses use HubSpot differently, but all of the businesses rely on HubSpot for email marketing and landing pages.

Pros

  • Easy to learn and use
  • Quick time from purchase to success
  • Exceptional customer support and service

Cons

  • Limited permissions structure, particularly for large enterprises with many users
  • Improved trackability of digital leads
  • Ability to use it to support our "shared service" model, where there is a single centralized digital marketing team to service all marketers in the business
We found that HubSpot was incredibly strong in all of our evaluation areas (email marketing, lead nurturing, reporting, landing pages, calls-to-action, ease of use, ease of adoption, etc.). In many areas, it wasn't necessarily the leader versus the competition, but it always held strong. On the other hand, the other tools that we evaluated seemed to have strengths, but they also had major deficiencies. For example, Eloqua was a really strong platform, but seemed much less simple to use or adopt.
HubSpot is particularly well suited for marketers who want to quickly start having success in marketing automation. What's fantastic about HubSpot is the depth of its product - you can use its tools at a basic level and have a great deal of success, but you can also get far deeper and more advanced with its tools.

HubSpot Marketing Hub Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
5.0
Calendaring
5
7.0
Social sharing and campaigns
7
Social profile integration
7
9.0
Dashboards
9
Standard reports
9
Custom reports
Not Rated
8.0
API
10
Role-based workflow & approvals
3
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

70 - Marketing and Digital Marketing
  • Email Marketing
  • Social Media
  • Landing Pages
  • Advanced Lead Scoring
We are thrilled with HubSpot and it has been enormously successful. We will absolutely renew and continue to use this tool for the foreseeable future.

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