Overall Satisfaction with HubSpot
HubSpot is being used by the marketing department to implement our inbound marketing strategy of attracting strangers to our site so that they are exposed to information that is useful to them. HubSpot is where we publish and promote our content through their blog platform and social tools to attract those strangers into becoming visitors to our site. Once they visit the site, if they find the content useful, we offer them additional content (also published with HubSpot) in exchange for their contact information on a form published through HubSpot. We can then follow up with those leads using email campaigns and workflows right within HubSpot, ultimately closing them as customers.
- Social inbox is one of my favorite tools. It streamlines the daily chore of "doing social media" for your company into something quick and straightforward. And because it's all integrated with the rest of our site, you have a holistic view of your leads and customers.
- HubSpot does education very very well. Any time I want to learn more about how to use a tool in HubSpot (how do I publish a blog post tomorrow at a set time?), there are several different formats to choose from: blog posts, recorded webinars, videos, etc. And if it's more of a strategy question, (how do I know what to blog about?) they have education on that too!
- The reporting is excellent. I can see if I'm making progress, and in many cases, the tool will provide hints how to improve metrics. Not performing well for a keyword? Write some blog posts about it!
- Like many tools, you get out what you put in. The companies I see failing with HubSpot don't have a champion for the tool internally that has the willingness to take the time and LEARN how to use it correctly. If you use it, it works; if you don't, it doesn't. Duh.
- HubSpot has helped us execute an inbound strategy that has directly led to us becoming a profitable tech startup in under 2 years.
- We spend less time worrying about integration, because everything we need for Marketing and Sales is built into HubSpot, which also makes the tools much more effective.
If you're just starting out, it will be easier to get started with HubSpot. Its not that the migration process is difficult, it's not, but like all things, there's some overhead there. You need to have a person willing to become a HubSpot expert on staff to really get the most out of it, but it can be quite useful even if you don't.