Item: HubSpot Marketing Hub
Rating: 9
Author: Marco Dusi

Use Cases and Deployment Scope

Hubspot is used by the whole organisation as a CRM and to create content. I am responsible for making it run smoothly; manage all users, and also do some marketing activities like publish blog posts.vIt addresses the need for having all our marketing activities in one place and tracking all our efforts to see what works.

Pros and Cons

Easy to use
Great support
Great tracking and analytics

More AI and prediction tools

Return on Investment

See with transparency what activities are giving us a return on the investment
Better conversion of leads into opportunities

Alternatives Considered

Infusionsoft and SharpSpring

SharpSpring seemed cheaper, but it did not have the same functionalities as HubSpot and it looked a lot harder to learn and use. We were also told that the analytics are completely unreliable.

Infusionsoft, again, didn't have all the tools HubSpot offers, so we couldn't keep everything in one place. It might be best for e-commerce.

Number of Contacts (List Size)

Less than 10,000

Using HubSpot Marketing Hub for B2C or B2B marketing

Both

Likelihood to Recommend

Best suited: for a small business looking to grow through focussed marketing efforts, see what it working and what isn't, and keep everything in one place rather than having to manage lots of different pieces of software

Less appropriate: a big business that needs more advanced features, like multi-lingual websites, more advanced CRM etc.

Everything in place!

Software Version

Overall Satisfaction with HubSpot