Working with HubSpot
June 19, 2017

Working with HubSpot

Garret Tornquist | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

This program is being used by the marketing team to generate leads for the sales team. The organization has adopted the inbound philosophy and we are seeing success. Leads are converting and content is driving the initial introduction. We have made the move to hire a full-time position for this and they will take this to another level.
  • The ability to attract strangers and grow the pipeline.
  • Manage what is working and what isn't working with email, social and the web.
  • Provide proof that marketing efforts are driving sales.
  • Manage online presence in one spot.
  • They are always changing the platform, it is easy to use but gets annoying always learning a new UI.
  • Improve social publishing. Publishing directly from sites has more features than HubSpot.
  • Integrate other social platforms.
  • Positive success with website traffic and content CTA. Growth has been significant.
  • Email and social has been difficult.
HubSpot is great for companies with a decent sized market. The price is high for small companies with a small contact base. If you don't have the budget for content this will be difficult to maximize.

HubSpot Marketing Hub Feature Ratings

Dynamic content
8
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
8
List management
5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
5
Dashboards
10
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
9
Customizability
6
Integration with Salesforce.com
8