Overall Satisfaction with HubSpot
For us Hubspot manages our landing pages, tracks user behavior around our site, and we sync product behavior (our SaaS product) into Hubspot to assist our sales team, and we have custom landing pages hosted through Hubspot. We currently use every feature, except the email marketing feature because we use MailChimp for that, because it's built into our product.
- Landing page and design manager is great. I really enjoy the hosted environment, and the templating features with the flexibility of A/B testing. That's a bit of a word salad, but it's a true statement! We have a general landing page design, and from there we can create multiple landing pages from the same template, and then A/B test offers or CTA's based on the traffic source going to that landing page is incredibly simple.
- Automated follow up sequences are great. We found it was easier to use the features built into Hubspot for our automated follow up sequences when certain actions happen on the site. This is one of the best features about Hubspot and their marketing automation features--in my humble opinion of course!
- Reporting could be a lot better. Especially when Hubspot says they "support" the standard URL parameters, that's only partially true. We end up having to setup 2 tracking systems side by side, generally it's Hubspot + Google Analytics, because Hubspot will only use utm_source and utm_medium for categorizing traffic, and the utm_content parameter, which I use heavily in PPC campaigns for distinguishing between ad copy variations. With Hubspots reporting, unless you use the parameters exactly (and only) the way they tell you, the reports will be messed up. Unlike Google Analytics which I can pump any data I want into it using those same parameters and then manipulate it anyway I want. This is my biggest gripe about Hubspot! Facebook PPC seems to be the hardest to have Hubspot categorize correctly, it always ends up showing up under regular social traffic (even when you use Hubspots suggested parameters).
- Hubspot has helped us increase engagement, and sales by well over several thousand percent. Since we are a start up, growth has been dramatic so it's hard to isolate it saying Hubspot specifically made a % increase, but it's definitely been one of the major factors.
In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? Marketo is OK, I've had plenty of companies that use it but it's still sub-par. Their reporting is incredibly confusing, and frankly I that it was outright useless. I had contacted Marketo support about several simple reports that are readily available in Hubspot--and even Google Analytics--and their support confirmed that simple attribution reports are just plain not available historically. So, if you make a mistake or just have questions about historical data don't bother trying to articulate a report from it.
Hubspot is a fantastic all-in-one marketing automation suite, and it's even better with the Hubspot CRM. I had used Hubspot for a long time when the only CRM that actually "synced" with Hubspot data was Salesforce, and it was still a less than perfect connection. The only issue with Hubspot is that it's extremely costly, and so is the support for it. The pricing is shown as "monthly" but it's charged either quarterly (if you're lucky), bi-annually or yearly. Expect your sales person to charge you yearly, and be aware there is an onboarding fee and required training. I never recommend Hubspot for anyone that that doesn't have an incredibly healthy marketing budget. Also, I've come across some business owners that think "marketing automation" means the system will just "do marketing" for them, and that's always a good chuckle, but clearly not what marketing automation is.