Almost perfect for inbound marketing
June 15, 2017
Almost perfect for inbound marketing
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
We use HubSpot as a CMS and marketing automation solution, so it's in active daily use in the marketing department. Almost all inbound and outbound marketing communications are done through HubSpot, and generated leads are automatically transferred to Salesforce for our sales team to handle. Despite a few issues, HubSpot delivers on most aspects well and is excellent for inbound campaigns.
- Ease of use. HubSpot is extremely versatile, so it'll take you a while to get a hang of everything, but if you are at least somewhat IT literate, you'll have no issues figuring things out. Most of the time HubSpot works as you'd expect, so the design is quite intuitive.
- Customer service is fast and the level of expertise is high. If they can't give you an answer right away, they make sure to find someone who has an answer to your problem and will come back to you with a solution within days, usually.
- If you want to get into inbound marketing, HubSpot is the perfect tool, especially in B2C. Landing pages, forms, CTAs, etc. are all fairly easy to create without coding knowledge, and there's PLENTY of helpful material to help you out and draw inspiration from.
- Lead scoring doesn't work well in the B2B market. You can't build separate lead scoring templates for different products, for example.
- A simpler landing page created for non-technical people might be a good addition.
- 50% increase in traffic within a year. Not all of it can be attributed to HubSpot, but it has certainly helped.
- Landing pages are converting at 20-40%.
Less than 10,000