Wish we hadn't switched to Marketo
September 18, 2019
Wish we hadn't switched to Marketo
Score 8 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
Hubspot was used to track marketing engagement across the marketing, sales, and business development teams. This helped us generate warm leads and identify prime times to engage users, as well as identify new contacts within organizations.
- Easy to use views and filters
- Clear distinctions between views and submissions on pages
- Easy to understand prospect profile pages
- Often the integration between Salesforce and HubSpot was not smooth
- Sometimes updates to prospect information were not saved so contact info would be out of date
- email alerts didn't always work
- Increased lead generation through marketing content follow ups
- Identified more opportunities for expansion
- Great for tracking users who just downloaded content vs users who were interested in purchasing
My organization made the decision to switch from Hubspot to Marketo. I wish they hadn't. The change may have made sense on a marketing perspective, but from a sales perspective it has HUGELY impacted our ability to leverage the tool for lead generation. Hubspot is way more user friendly, ability to track marketing engagement was way better for us to identify potential opportunities.
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