A CRM Created and Constantly Improving for Modern Sales and Marketing Teams
January 09, 2017

A CRM Created and Constantly Improving for Modern Sales and Marketing Teams

Christine Austin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use the HubSpot CRM to align our sales and marketing team to manage our leads and monitor how they are nurtured and when they enter the sales process. From there the CRM allows us to manage personal notes about the prospects as well as any email communication that happens between us.
  • Integration with the HubSpot marketing platform. This gives you the ability to analyze the lifestyle and activity status of contacts.
  • Tasks allow you to be reminded when you need to follow up with people or other next steps that need to be done to continue moving prospects through the pipeline.
  • Super intuitive, the UX of the product as well as any tutorial videos makes it very easy to learn and remember.
  • Analytics will occasionally go down/stop working and there won't be any warning as to when it happens.
  • No ability to merge contacts/companies. This would be useful for duplicate instances of contacts due to email variations.
  • Better tools for help in forecasting deals.
  • Prevents us from having to buy other software that lets sales manage their contacts, emails sent to them, and the deals they are organizing. If the software lacked these features, the software we would need to acquire this information would be expensive.
  • Workflows help with list segmentation so we know we are reaching the right audience and not wasting time searching through contacts manually.
This is a great tool for helping marketing and sales stay on top of one another's activities. Gives transparency into what sales is currently working on so marketing can tell whether or not their efforts are helping to fill the pipeline. The sales deals pipeline also helps prevent the use of utilizing complicated spreadsheets you would need to update outside of HubSpot. Now, all your information can be consolidated into one platform.

HubSpot CRM Feature Ratings

Customer data management / contact management
Not Rated
Workflow management
7
Territory management
8
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
10
Contract management
10
Quote & order management
8
Interaction tracking
9
Channel / partner relationship management
Not Rated
Case management
8
Call center management
8
Help desk management
9
Lead management
9
Email marketing
9
Task management
9
Billing and invoicing management
8
Reporting
9
Forecasting
Not Rated
Pipeline visualization
Not Rated
Customizable reports
Not Rated
Not Rated
Custom fields
Not Rated
Custom objects
Not Rated
Scripting environment
Not Rated
API for custom integration
Not Rated
Not Rated
Role-based user permissions
Not Rated
Single sign-on capability
Not Rated
Not Rated
Social data
Not Rated
Social engagement
Not Rated
Marketing automation
Not Rated
Compensation management
Not Rated
Not Rated
Mobile access
Not Rated