Great Marketing for Every Business.
November 25, 2025

Great Marketing for Every Business.

Dylan Halliday | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Intuit Mailchimp

We use it for engaging with our b2b industry partners to keep them engaged and trust our brand. We also use it to spread industry knowledge through informative emails to be known as the brand to trust. We can track our reach and engagement through the portal, which is key to our use of Mailchimp.

Pros

  • Email statistics after sending emails.
  • Email builder to get good looking and dynamic emails for different user types.
  • Compliance with email spam requirements.

Cons

  • There are some things that could be less clicks for similar results.
  • It can be difficult to go outside the box of what the standard structures are in emails.
  • It's given us better insight into our messages we are sending, what gets clicked on, so we can better target our message and refine.
  • Made it easier to set and forget (apart from improving).
It has allowed us to really focus on getting what we feel is the right message to the right people instead of always being focused on being so general in nature. We can engage in a way that makes it more meaningful and useful to the industry and our clients.
  • Behavioral targeting
  • Segmentation
  • Sign-up forms
  • Email marketing
  • Customer journeys (automated workflows)
  • Integrations
  • Reporting
Too early in our progress to comment.
Overall, it is easy to use, but if you want to make a lot of changes, it can be a lot of clicks. This is typical of very large platforms, which need to handle both big enterprise customers and small customers on the platform. However, the features are there to make things great.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

I think Mailchimp is most suitable for large contact sets with various channels of communication. You can set user journeys that tailor what they receive based on their lifecycle and personal details. If you have a fairly clear vision of what should be communicated and when, the automation flows can be built as complex as you need. I don't think there is a specific use case that is not really appropriate, but I'm sure there are some.

Intuit Mailchimp Feature Ratings

8.4
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
7
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Data quality management
9
9.0
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.7
API
8
Role-based workflow & approvals
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
8

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