We have enjoyed Mailchimp and have had great success with it.
December 03, 2025

We have enjoyed Mailchimp and have had great success with it.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Intuit Mailchimp

Mailchimp helped my business consolidate our lead communications (SMS and email) all under one roof. The site was instrumental in effective lead nurturing. We were finally able to build beautiful emails and properly manage our lead lists—something that was formerly a challenge for us.

Pros

  • Building and designing emails.
  • Sending out SMS campaigns.
  • Uploading and managing content (logos and images).

Cons

  • Some type of email deliverability metrics.
  • We were able to scale our MKTG email efforts.
  • We were able to create conversions via SMS, a first for us.
  • It shortened the overall time for us to talk to and nurture leads—by a matter of weeks.
Yes. We were very pleased with how easy it was to tag and organize contacts into strategic segments. Never before did our MKTG team have the ability to see/access our lead lists—IT always owned those lists. Finally, thanks to Mailchimp, that was no longer the case. This made our nurture processes—SMS and email—much faster and successful.
  • Segmentation
  • Campaign templates
  • Email marketing
  • A/B testing
We just needed a simple Email tool. Mailchimp did that very well. We had the ability to automate and do some fancier things, too. I don't know that we used those features a ton, but it was great to have them at our disposal just in case.
We converted 30+ leads into paying members in the first few SMS blasts. We've NEVER sent a marketing SMS prior to that effort, so we were very thrilled to see those conversions coming in. It was a game-changer for us.
We stopped using MC soon thereafter we began having success. So it's hard to say "growth" happened after such a short period of time. But we were able to prove that SMS marketing will work for us moving forward. Prior, there was n internal belief that was not possible. I'm glad we were able to show those employees they were wrong.
It does exactly what you need it to do—and there are fancier tools for those that want them. Some of the tagging was difficult at first...but once a system is in place, it got easier.
It was the most sophisticated, but easy to use platform. I also had some experience in Mailchimp prior, so I was already familiar with the tool. Additionally, it was great having the ability to effectively manage SMS and email—all under one roof.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

No

Would you buy Intuit Mailchimp again?

Yes

For a new brand/company that wants to start sending newsletters to its subscribers. For a new brand/company that wants to start email marketing at a high level, using various lists/segments of contacts to sell them different products. For a run club or sports-related organization, to effectively communicate to their stakeholders.

Intuit Mailchimp Feature Ratings

A/B testing
8
Mobile optimization
8
List management
9
Triggered drip sequences
9
Dashboards
8
Standard reports
8
API
9
Role-based workflow & approvals
8

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