ION saves the day with it's great interface and innovative features!
January 25, 2016

ION saves the day with it's great interface and innovative features!

Nancy Martineau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

Our marketing department uses ion interactive exclusively for all of our landing pages that are used by our email lead generation tool. Our website is not responsive so ion's pages are great and the easy interface allows us to create nicely designed mobile landing pages.

Pros

  • Interface is very intuitive and easy to understand both designers and non-designers alike can use.
  • Great customer service any time we have a question it is immediately answered and we just keep learning more about the platform.
  • Interesting and informative trainings/webinars that keep you abreast of new initiatives.

Cons

  • The analytics leave something to be desired, I would like to see more in depth tracking and connection to Google Analytics.
  • The interface is great perhaps more tutorials for advanced users.
  • Great indicator for offerings and in un-gated content use the ability to see landing page metrics.
  • Lead conversion on interactive infographics and other interactive features like quiz questions etc., help to drive traffic and lead gen.
  • Easy interface allows multiple users to be trained and create more content.
We have only used Marketo which is awful so this has been our savior!
ion interactive is well suited for interactive white papers and infographics - this feature is fantastic. I do not think this should be used as a full on website but more of a microsite - not that you portrayed yourselves that way.

Ion, by Rock Content Feature Ratings

Content Creation
8.0
Ideation
Not Rated
Content collaboration
8
Content Publishing
7.8
Content hub
7
Forms / Gated content
9
Embedded CTAs
8
Content distribution
7
Content promotion
8
Content automation
8
Content Reporting & Analytics
4.5
Audience profiling and targeting
5
Closed-loop tracking and reporting
5
Content performance analytics
4
Campaign optimization dashboard
4

ion interactive Support

Efficient and friendly with quick response time - we love them!
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
None
Yes - Yes immediately and then they wrote a FAQ for other users - excellent work
When learning how to use the interactive features, having issues with images bouncing around, multiple navigation etc.

Comments

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