Iterable is easy automation
July 02, 2022

Iterable is easy automation

Kevin Bazinet | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We use Iterable to automate our vehicle service follow-up, this reminds customers that their vehicle is due for servicing. We use it for lead follow-up to reengage leads that can be resurrected. We also use if for customer satisfaction, where a customer receives a survey and the ability to respond about their level of service.
  • Event Triggered Emails
  • Customer Segmentation
  • Allows to easily template emails across journeys
  • Primary unique identifier is only email, no other choices like user id.
  • Can't make node templates, if you use a Yes/No filter on lots of journeys, you can't make it a template
  • Iterable's API event call can only recall the last 200 events for a email.
  • It allows us to follow-up with customers automatically, prior each store had to build a list and follow-up with their customers. Saved us tons of people hours.
We like the API the most, it seemed the most straightforward, it is easy to update profiles and user traits. Additionally, we use segment and we wanted something that could be a source and a destination in Segment. We also like the identify calls so you can track a customer anonymously and then when you identify them have all the history.

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

You can't take an event result and compare it to another event. If the user's address result = another user's address result don't send the email. Because unique identifiers are emails and people can have lots of emails it would be nice to block "extra" emails.

Iterable Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
2
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8