Loving it here!

We use Iterable to send emails to our patient lists for our marketing campaigns. We are a healthcare company with many patients, who come from external sources and we segment them out so we can have more targeted email campaigns. This includes anything from looking at age groups to specific Lines of businesses (insurance plans) or genders.

We have been able to segment populations and easily send emails to them based on the conditional logic we set from the event and list uploads. This makes our patient outreach faster and better than what we have previously done.

Our marketing campaigns have improved alot since we started with Iterable because we are able to resegment patients mid campaign by only including populations whom the next portions of the campaign specifically market. This creates a funnel that only sends necessary emails and campaign messaging to rather than a large list to everyone every time.