Iterable User

At Ollie, we use Iterable to address all of our CRM needs. This consists of all lifecycle marketing including email, SMS, push, and in-app messaging for acquisition, retention, and churn. On the acquisition side, we utilize both blast and drip functions to create an optimized lead journey. Our main drips include abandoned carts and Digioh drip (web pop-up to capture phone number and email). On the retention side, we create onboarding journeys to facilitate with new member experience and ensure our customers have all the info they need to enjoy our product.

For the most part, Iterable has been an immense help as a tool that allows us to develop campaigns without the aid of engineers/digital/tech. Through scheduling and API we can run most of our drips automatically. Additionally, we can segment, test, and develop personalized campaigns within our CRM team. There are certain functionalities that do require outside help (usually connecting data feeds from our website into Iterable) but for the most part, Iterable makes it very easy to develop campaigns.

The marketing funnel typically starts with our paid and organic channels (Instagram, facebook, tik tok etc). These leads are then directed to our home page where we have an onboarding quiz where the lead will enter their contact info, a pop-up where they can enter their phone number and/or email for an extra discount OR an email capture component at the bottom of our site. We then enter these leads into our different acquisition drips, depending on which channel they came through. On the active subs side, we take our new members and have them go through our 90 day onboarding drip and refer a friend content. We are able to take the info that leads give us during the onboarding quiz to help personalize and optimize their experience.