Item: Khoros Marketing
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Approval Workflows Social Scheduling Content Calendar (both social and all other content) Social Analytics Some social listening

Pros and Cons

Analytics
Scheduling Workflows

Content Calendar
Social Listening

Return on Investment

Efficient approvals
Robust and cosistent reporting across a variety of channels

Most of our interactions with support have been negative. We haven't had a customer success representative for some time. However, the product coaching has been able to really dig into issues when we have them and support the maintenance and usage of the system.

Brand Management with Khoros

No. We've been very disappointed in the monitoring outside of our own brand mentions, which aren't as important as topic/influencer monitoring. We have more success with our other social listening tools.

Scalability

This is really made for enterprise customers and has scaled in any instance where we've needed to.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Sprout Social, Sprinklr Modern Marketing & Advertising, Meltwater Social (formerly sysomos) and Hootsuite

The combination of scalability, enterprise functionality, and user experience is incomparable.

Other Software Used

HubSpot Marketing Hub, Bynder Brand Portal, WordPress

Likelihood to Recommend

The approval workflows have really helped the team become more efficient when posting, and the analytics platform has become an essential part of our reporting to internal stakeholders. The social listening features aren't as strong, especially if you want to monitor outside of your own mentions, DMs, or replies to your updates.

The best option for enterprise functionality and user experience.

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)