Best Email Platform for Small Businesses
November 02, 2021

Best Email Platform for Small Businesses

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo to send out emails to our leads and customers. It is being used primarily by the marketing department. It made marketing easy by being able to send emails to segments that matter. We also use it to nurture our customers with webinars and ebooks. It makes it easy for multiple teams
  • Does a great job with out of the box segments
  • Very easy to use email drag n drop builder
  • Makes it easy for other departments to use
  • I wish it allowed for more custom html
  • The suppression lists can be confusing at first
  • Great for increasing sales
  • Great for being able to easily send out emails
  • Allowed us to easily target segments
Klaviyo is by far the easiest to use with the default segment already to go ao. Marketo and Pardot take a lot to set up and are much more confusing. However, Marketo and Pardot are much more powerful and have better integration with Salesforce. For a small business, I highly recommend Klaviyo and for bigger business's I recommend Market.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is very well suited if you are looking to advertise to leads or customers. The default list segments are very well thought out and easy to use. It's very easy and intuitive to use and train other departments on how to use it. It's not the most well-suited if you need complex segments and funnels.

Klaviyo Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
9
A/B testing
7
Mobile optimization
10
Email deliverability reporting
5
List management
7
Triggered drip sequences
9
Lead nurturing automation
10
Dashboards
5
Standard reports
5
API
10