Klaviyo is my go-to ESP
August 30, 2022

Klaviyo is my go-to ESP

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

Klaviyo has a great interface and is very user-friendly. It was very simple to set up and integrate with Magento. I love the customer profile feature and the ease of organizing and filtering through our campaigns. List management and segmentation are also very intuitive. I've used a handful of other ESPs in my career, and Klaviyo would still be my #1 choice.
  • Segmentation
  • Customer profiles
  • Drag and drop campaign builder
  • Easy integrations with all E-Commerce platforms
  • Internal efficiency
  • ROI
  • Optimized campaigns that led to higher customer satisfaction
  • Woocommerce
  • Zendesk
We could easily understand what type of vehicle the customer has based on the customer's click path. From there, we were able to send them personalized campaigns and segment them appropriately.
Cart abandonment and retention.
Better UI and functionality (segmentation, campaign builder, reporting)

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo has a very user-friendly UI. I've had to train multiple employees with very little email marketing experience. They were able to easily navigate and set up campaigns in a short amount of time.

Klaviyo Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated