Klaviyo is a great tool to start your business
Updated September 30, 2025

Klaviyo is a great tool to start your business

Katherine Cruz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

Is our Email Service Platform for B2C and B2B

Pros

  • Email templates
  • Reporting and analytics
  • Support center

Cons

  • Flows are still not complex enough to consider other channel touchpoints like social media
  • Integrations are not seamless after API change
  • Identifying bots
  • We are still not reaching the level of personalization we’d like
  • In order to create something more sophisticated in templates you need to know a little bit of coding
  • We have grown as a brand and our database as well but not all of our list is engaged and Klaviyo helped us identified that
By understanding what actions our customers are taking on our site we have a chance to meet them there and incentivize the purchase. But also understanding this behavior shows us what are the things our customers don't like either.

Do you think Klaviyo delivers good value for the price?

Not sure

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

No

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

No

Klaviyo is great when you have a small database and small sending volume. Once you start to grow you need more sophisticated solutions and Klaviyo falls short in integrating with other platforms to really offer an omnichannel customer experience.

Klaviyo Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
5
Email deliverability reporting
9
List management
8
Triggered drip sequences
7
7.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
8.0
Calendaring
8
Social Media Marketing ()
Not Rated
8.7
Dashboards
9
Standard reports
9
Custom reports
8
7.5
API
8
Role-based workflow & approvals
8
Customizability
8
Third-party software integrations
6

Using Klaviyo

10 - Copywriting, graphic design and analytics.
  • Email marketing
  • Transactional flows
  • Automated flows
  • Reporting
  • CRM
  • Reviews
  • SMS
It's good but it's still has a long way to go when it comes to personalization and products recommendations

Evaluating Klaviyo and Competitors

  • Integration with Other Systems
  • Ease of Use
Evaluation other ESP and consider tech stack ability

Comments

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