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LinkedIn Marketing Solutions Review
March 08, 2017

LinkedIn Marketing Solutions Review

Eric Lee | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

I think it was very good and interesting overall. It seemed like a really great fit for what we were looking to achieve. We gained a lot more web traffic and web visibility. For the amount of time that it required our people to blast out and attract that amount of attention online, it was a great cost effective solution. I think the metrics were very useful so we could better plan and articulate the value of the software we bring.
  • The metrics and charts are great. Gives you an idea of impressions.
  • The fact that it has a low barrier to entry to try out and experiment.
  • That the support and the access to customer success is readily available.
  • The price could always be lower.
  • There could be a little more flexibility with some of the tables.
  • We have gotten a lot out of the platform
  • I think that it really has boosted our productivity
Pardot and Marketo offer some nice alternatives. They are more expensive than what LinkedIn Marketing offers, we have demoed the product before and like the suite of automation that those tools offer. Obviously, LinkedIn Marketing integrates seamlessly with what they are trying to do so it builds off our existing customer database.
I think it is well suited for a company that is looking to diversify their portfolio of marketing opportunities. I think that it gives a marketing department that does not have a lot of experience the type of tools that a much larger enterprise is used to having available to them.