Linkedin Marketing Solutions - A Great Way To Get B2B Prospects
March 14, 2017

Linkedin Marketing Solutions - A Great Way To Get B2B Prospects

Michael Al-Megdad | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with LinkedIn Marketing Solutions

Linkedin Marketing Solutions is used for new lead generation for our SAAS organization. The ability to narrow the advertisements by location, title, industry, and many other filters are great for doing really targeted prospecting. LinkedIn Marketing Solutions allows our organization to find the relevant individual at our ideal target company and then put them in our own nurturing funnel.
  • Ads that can be targeted by industry, title, company size, university attended and more!
  • Nice reporting dashboard for campaign performance.
  • Low cost per click (compared to our other channels)
  • The time it takes for advertisements to be approved could be quicker. It normally takes us 24 hours to get a campaign started.
  • An iPhone app would be handy to monitor campaign performance.
  • Audience size is great for targeting but it would be better to see the number of individuals that meet your criteria that have signed in the last 30 days for a more accurate number of audience size.
  • It has had a positive and provable ROI as it has generated numerous prospects that have turned into customers.
Linkedin Marketing Solutions has many competitors including Facebook, Twitter, Google Adwords and many others. The benefit with LinkedIn is the professional filters and the low cost per click.
LinkedIn Marketing Solutions is well suited for B2B lead generation. It allows you to target individuals instead of keywords and is a more cost effective approach than marketing with Google Adwords or similar services.