Item: LinkedIn Marketing Solutions
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

LinkedIn Marketing Solutions is being used by our Marketing and Sales department. We used it to find new target markets and to increase lead generation. In addition to reaching and building relationships with B2B customers through the platform, LinkedIn Marketing Solutions lets you get campaigns up and running rather quickly.

Pros and Cons

Targeted audience (by industry, job titles, company size, etc.)
Versatile ad options including sponsored content, text ads, and more
Easy to understand ad dashboard for analytics purposes

Sometimes the campaign management page is glitchy.
Integrating the insight tag isn't so clear-cut.
Pricing. LinkedIn Marketing Solutions is not cost-effective for SMBs who want to use the platform.

Return on Investment

Hard to see ROI on short-length campaigns but that is understandable since B2B sales/buyer journey is longer.
By having a targeted audience selection, we can see whether our product is suitable for that market or not.

Alternatives Considered

Facebook for Business

Facebook for Business revolves a lot around building build brand awareness, but we have not had much luck with conversions. LinkedIn Marketing Solutions seems more aligned with our goals of growing our customer lists. Furthermore, Facebook for Business's platform for marketers is not that user-friendy as I find it personally hard to navigate.

Key Insights

Do you think LinkedIn Marketing Solutions delivers good value for the price?

Not sure

Are you happy with LinkedIn Marketing Solutions's feature set?

Yes

Did LinkedIn Marketing Solutions live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Marketing Solutions go as expected?

Yes

Would you buy LinkedIn Marketing Solutions again?

Yes

Support Rating

I've rarely had to contact customer support but when I do, the response takes 1~2 business days if done by email. For marketers, there are many campaign optimization tips & tricks available via the resources pages.

Usability

Compared to other advertising platforms, I find LinkedIn Marketing Solution relativity easy to use from the implementation process to analyzing campaigns. I can also easily download leads right into our CRM!

Likelihood to Recommend

LinkedIn Marketing Solutions is well suited when you know the exact target audience you want to go after. For example, if I want to send an InMail campaign to MSPs and target only C-level executives in Western Europe, I can do that with LinkedIn Marketing Solutions. This would be popular with traditional advertising platforms. Also, LinkedIn's built-in lead gen form allows prospects to opt-in in one location rather than have them visit an external site. Marketing Solutions may not suitable if you have a limited budget and are planning to do a brand awareness campaign

A great solution for lead generation and brand awareness goals

Overall Satisfaction with LinkedIn Marketing Solutions