LinkedIn Sales Navigator versus ZoomInfo, Demandbase, Hoovers
April 08, 2021

LinkedIn Sales Navigator versus ZoomInfo, Demandbase, Hoovers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

LinkedIn Sales Navigator is being used in my company extensively by the Sales and Lead Generation department. It is actively used to find accounts and contacts in target regions. It is also used to send sales Inmails to contacts. It is also used to create an account & contact database in our CRM. LinkedIn Sales Navigator integrates seamlessly with the CRM and the imported contacts are used to run marketing campaigns.

It solves the problem of lack of visibility into your target accounts. It helps you to reach more contacts in a particular account and has interesting filter features to specifically look for your target contacts. It also addresses the problem of tracking your target accounts and contacts through the feature "Saved Leads" wherein you can tag your accounts and contacts. LinkedIn Sales Navigator will provide active updates on these saved leads.
  • Customized Account and Contacts search. Improves visibility into target accounts and gives you access to stakeholders in your target companies.
  • Tag your key accounts and contacts as saved leads and get active updates from LinkedIn Sales Navigator on any movements in these leads.
  • Continually expanding and improving our contact database through LinkedIn Sales Naviagtor search and seamless integration with our CRM system
  • Search can be more powerful and customized according to my needs and behaviour. Would like to see better search suggestions
  • Sometimes people don't tag themselves with the right company page in their bio which results in missing out on these people when looking at that particular company's employees. Maybe better recognition of this by LinkedIn Sales Navigator.
  • A lot of people do not have good/ complete profiles. More nudges from LinkedIn Sales Navigator to these people asking them to improve/ complete their profiles
  • Identifying new contacts in target accounts to improve database
  • Helping set meetings with target contacts through advanced search and Inmails
  • Does not provide personal info of contacts like work email, phone numbers. Need to invest in other tools for this
LinkedIn Sales Navigator is better in terms of advanced search and filters compared to ZoomInfo, Demandbase, and Hoovers. Data accuracy is also higher than competitor products. Integration with CRM tools is also better.

However, LinkedIn Sales Navigator does not provide personal information of contacts like work email, phone numbers. ZoomInfo does a better job on that. It also lacks the feature of tracking website activity and buyer intent that Demandbase provides.

Do you think LinkedIn Sales Navigator delivers good value for the price?


Are you happy with LinkedIn Sales Navigator's feature set?


Did LinkedIn Sales Navigator live up to sales and marketing promises?


Did implementation of LinkedIn Sales Navigator go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Sales Navigator again?


Well suited for:
  • Account research
  • Contact research basis multiple filters like title, name, hierarchy, location, etc.
  • Tagging target accounts and contacts as leads and staying up to date on them
  • exporting to CRM through one click integration
  • Sending Inmails and directly reaching out to contacts even if they are not your connections
Less Appropriate if:
  • Target accounts are very small and do not have proper LinkedIn pages
  • Looking to find personal information like emails, phone numbers of your contacts. LinkedIn Sales Navigator lacks this feature.

LinkedIn Sales Navigator Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Not Rated
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Lead qualification process
Smart lists and recommendations
Salesforce integration
Company/business profiles
Alerts and reminders
Data hygiene
Automatic data refresh
Filters and segmentation
Sales email templates
Append emails to records