A necessity for a growing company
April 08, 2021

A necessity for a growing company

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

We are utilizing LinkedIn Sales Navigator within the Sales organization as part of our GTM tech stack. In this day and age, it is so important to have the ability to reach out to and research individuals through various mediums, and LinkedIn Sales Navigator helps us accomplish that. Our sales team does a decent amount of prospecting within the platform to identify core personas to engage with as a complement to our other outreach tools.

Pros

  • Research decision makers within an organization
  • Prospect key personas and directly message
  • Remove some of the barriers to entry to direct communication

Cons

  • The CRM sync is only valuable if the individual provides their contact information on their profile
  • Messaging being separate between the personal side of LinkedIn and Sales Navigator is not ideal
  • More active prospecting and less time coming through the CRM = Time spent on selling tasks
  • Better access to "speaking" with hard to contact personas
  • Easy collaboration on target accounts between the sales team
We have not evaluated other tools similar to LinkedIn as there are not many similar options out there.

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of LinkedIn Sales Navigator go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Sales Navigator again?

Yes

LinkedIn Sales Navigator does a great job of helping you prospect the correct individuals within an organization. It also provides details on relevant accounts and leads on your news feed. There is a good amount of compiled information in one place on your home page, which is customizable to your needs. Creating shared lead and account lists are also helpful for collaboration between our AE and SDR teams.

LinkedIn Sales Navigator Feature Ratings

8.3
Advanced search
9
Identification of new leads
9
List quality
8
List upload/download
8
Ideal customer targeting
7
Load time/data access
9
6.7
Contact information
3
Company information
9
Industry information
8
6.6
Lead qualification process
6
Smart lists and recommendations
7
Salesforce integration
6
Company/business profiles
8
Alerts and reminders
7
Data hygiene
4
Automatic data refresh
Not Rated
Tags
8
Filters and segmentation
7
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

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