Item: LinkedIn Sales Navigator
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

LinkedIn Sales Navigator is a version of LinkedIn for salespeople. You can use this software to establish, build and maintain relationships with customers and potential customers by leveraging the power of LinkedIn. Sales Navigator helps you to discover the right prospects and companies. It also allows you to stay current on your customer accounts and to connect with new leads.

Pros and Cons

Great for business-centric leads.
Visibility to leads that you aren't even connected to.
Option to send Inmails when finding leads.

Steep learning curve due to the availability of all the data at your fingertips.
Amount of Inmails you can send per month is capped.
Can't disconnect with people in bulk. You have to individually disconnect with each person.

Return on Investment

Being able to locate new leads based on the leads you are currently working on.
Integration with CRM.
Powerful filtering of prospects and leads.

Alternatives Considered

I don't have experience with similar products.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

Salesforce Advertising Studio (formerly social.com), Agile CRM, Microsoft Teams

Likelihood to Recommend

I like the capability to keep all our prospecting information all in one place. On the other hand, sometimes it is hard to accumulate data because people can choose to hide their profiles. Also, hard to find particular people depending on what they have listed as their company or title. Not necessarily a problem with Sales Nav and more of a problem on the user's end, but it is still a problem I encounter, nevertheless.

Powerful Tool for Inside Sales

Overall Satisfaction with LinkedIn Sales Navigator