Litmus is a must have for email marketing
January 14, 2020

Litmus is a must have for email marketing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to build and test all of our emails that are being sent out via Marketo. Marketo wasn't user-friendly and made building emails a chore if you wanted to customize anything related to the CSS and HTML. Litmus makes building emails very easy, and they have the best method to test how the emails will look across multiple email clients. This is vital in email marketing, as every ESPS treats email a little differently.
  • Litmus has a very intuitive interface for building and saving email templates.
  • Litmus does an excellent job of displaying what your emails will look like across email platforms.
  • I wish they had a drag and drop builder.
  • Sometimes the code can be a little buggy.
  • Litmus has helped us build emails for a low monthly fee.
  • Litmus has allowed us to see how all of our emails look across ESPS. This has saved us tons of time.
Litmus does a great job allowing you to see how your emails look across ESPS. No other company does this as reliably as Litmus. My only gripe with Litmus is that they do not have an option to use a drag n drop builder. This means I now have to use another program to build emails.
Litmus is vital when comparing emails across different ESPS. If you don't use a service like Litmus, your emails will not look correctly. Litmus is also a great place to house all of your email template designs. I wouldn't use Litmus if you're already using a drag and drop builder within your marketing platform.

Litmus Feature Ratings

WYSIWYG email editor
1
Dynamic content
9
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated