Item: Litmus
Rating: 10
Author: Erika Vettorazzo

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Litmus is being used for HTML template building and email MKT campaigns testing by our demand generation cell within the marketing area. By using it, we ensure standardization best practices for our promotional emails, the application of HTML, links, and images for all team members and focus markets. Having this tool is very important to also gain operational efficiency and minimize errors.

Pros and Cons

Pros

Spam testing is very detailed and points out the corrections needed for better deliverability in multiple email servers.
The HTML builder highlights the missing parts of the code to minimize errors and autocompletes frequently used commands.
Email previews anticipate how the message will appear in multiple servers to ensure the reader's good experience.

Cons

Provide a user-friendly, quick CSS editing options menu for text, such as bold, italic, underline, and insert URL.

Return on Investment

Operational efficiency by using templates instead creating each email in a mail tool.
Minimize errors with the HTML mistakes highlighting function.
Deeper visibility into email deliverability and performance metrics.

Other Software Used

Slack, Microsoft Power BI, Trello, Zoom, Google Cloud Storage

Likelihood to Recommend

Litmus is the perfect tool for Digital Marketing Analysts to build their promotional email campaigns. If they don't know how to code in HTML and CSS, they will have to request the help of a programmer. So if there was a way to build the templates without having programming skills, that might be very good for these users' independence. Being able to export the HTML code is essential for these professionals.

Litmus Feature Ratings

Comments

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Perfect solution for digital marketing analysts that work with promotional emails