Overall Satisfaction with Litmus
We are using Litmus reports to link to our SugarMarket reports to understand engagement with emails—time spent, device, forwards, and prints. We share the information back to clients and use it for the optimization of campaigns.
- Detailed reports.
- Useful information at send level.
- Integration with email deployment system.
- Reports can be messy.
- Not clear to our organization on how to set up well to get clean data on the back end.
- We currently get emailed reports—looking into API.
- Deeper visibility into email deliverability and performance metrics.
- Sugar Market (SalesFusion)
Helps us understand what content is resonating, which devices are used, etc.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Yes