Time Saver and Easiest to test Emails with Litmus
June 20, 2022

Time Saver and Easiest to test Emails with Litmus

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Salesforce Marketing Cloud for the building and deployment of email campaigns. Earlier we were testing emails manually which was taking hours to review them and also, we were not sure how our email will show up in the customer's mailbox as all customers use different email clients. But then there came Litmus in our project - Our Time Saver!! We use Litmus to test our emails if the subject line and preheader are correct, the email is using the correct header and footer, all images render correctly, ALT text is set and does not include any spelling/grammatical errors, and all dynamic elements are functioning properly, and email is rendering correctly on every email client. It really helped us to minimize our QA time.
  • It gives a preview of every email client accurately, which helps us to remove any errors present for any specific client.
  • Every person is able to access our email because we test with Litmus which gives missing alt texts, missing table roles so that the screen reader can interpret it as a table, and structure navigation of the entire email.
  • Gives way to provide review comments and can be marked as resolved after solving them.
  • Can create multiple versions for same email in same folder.
  • I think we cannot check the interactivity of emails in litmus.
  • There should be strong spam filters for marking it spam if any part of the email makes it unsolicited.
  • Review time decreased to 70%.
  • Helped us to prevent manual errors.
  • As time decreased to test emails we got more room to develop extra campaigns, which increased engagement with our clients.
So litmus testing is integrated with Salesforce Marketing Cloud, so no other extra integration is required and it made it easy to test our emails using Litmus.
Actually we don't use Litmus to see engagement and performance metrics.
It does provide a very good collaborative environment for users of litmus and marketers to securely collaborate and establish a standard approval process. But in proof, the pointer should be small which will help to be precise on comment or the area should be highlighted if a comment is provided on that area.
Saves a lot of time required for QA. Gives detailed view of issues present in the email. Provides better recommendations than other tools.

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Well suited to test emails deeply gives the clear idea on various issues present in our emails. Pricing and subscription could be better for long-term users.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
URL Validation
Link Tracking
Spam Testing
Email Previews