Great tool for email marketers
February 14, 2023

Great tool for email marketers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is used as a tool to share email proofs with various stakeholders in order to consolidate feedback in a single spot. It is also used to preview emails on various devices, from desktop to mobile phones, to ensure the email renders correctly in all.

Business problems Litmus has addressed includes:
- Sharing up to date proofs with various stakeholders in order to gather feedback on mobile and desktop email proofs
- Viewing email proofs on a range of devices in order to ensure rendering is correct
- Keeping reviews clean and seamless by updating a single link, rather than sending out multiple updated links

Pros

  • Stakeholder reviews and feedback
  • Device previews
  • Code snippet inspection

Cons

  • Would love to be able to send Push notification proofs to Litmus to share with stakeholders
  • Immediate flags if rendering appears to be incorrect in device previews
  • Shorter email review cycles
  • Ability to resurface old comments that have been resolved to ensure all feedback captured
  • Less time spent trying to gather employees who have specific devices in order to review emails
We build our emails in Braze and then send tests to Litmus for QA, reviews and feedback. It has been a great benefit since stakeholders do not have access to our CRM tool Braze, so it is the only tool we can use to ensure their feedback and approvals are captured before launching a campaign.
We track our email engagement and performance metrics outside of Litmus in our CRM tool Braze.
Yes we have. Our process for reviews is as followed:
  1. Send a test from our CRM tool into Litmus
  2. Review proofs on various device previews
  3. Share public proof with stakeholders
  4. Resolve their feedback as it comes in by making updates to the HTML in our CRM tool
  5. Sending an updated proof to Litmus in the same original preview link to minimize confusion with stakeholders
n/a - have only used Litmus thus far

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Well suited:
- Email marketing
- Email campaigns with minimal variations
- Companies that have the ability to provide multiple accounts and licenses for employees

Less suited:
- Push/in-app modal campaigns
- Email campaigns with dynamic content (requires multiple proofs to be sent to Litmus and can get messy)
- Stakeholders who do not have access to Litmus cannot review proofs as guests

Litmus Feature Ratings

Email & Online Marketing
7.3
Ability to test dynamic content
6
Mobile optimization
10
Email deliverability reporting
6
Reporting & Analytics
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Pre-Send Testing
10.0
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
Not Rated
Email Previews
10

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