Data and Reporting Made Easy
October 03, 2019

Data and Reporting Made Easy

Dustin Hovey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker is used by many departments in our organization as a hub for business intelligence data. We are all able to access data dashboards in a smooth and slick UI for various uses, including sales, marketing, and research. It's a great way for stakeholders across the organization to view customized, high and low-level metrics. We can use data from Looker for detailed analysis and reports that are shared across units such as BizOps and Marketing.

Pros

  • It's user-friendly enough to democratize data for the entire organization; it's functional enough to be used by all users regardless of their experience with BI tools.
  • Ability to quickly connect to data sources without heavy back-end data engineering requirements.
  • Filters, visualization and data elements keep all of the information front and center and logically ordered for a power user.

Cons

  • It can be difficult to customize the visualizations.
  • Security groups and content restrictions can be confusing to set up and maintain.
  • The tool can slow down for large and complex queries.
Looker is easier to use and look at compared to many of its peers.
Looker natively works with most of the big-name publishers out there.
Users can take advantage of multi-user accounts to view data individually, complete with custom dashboards. Reports can be downloaded, or links can be shared for review of custom reports and dashboards.
Looker is a great tool when it has a lot of data to ingest and a lot of sources to link to. Since Looker works best at scale it is likely best for the organizations that operate at scale (medium to large business), specifically, organizations that a juggling multiple marketing/sales channels.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
7.5
Pixel Perfect reports
7
Customizable dashboards
8
Report Formatting Templates
Not Rated
8.0
Drill-down analysis
8
Formatting capabilities
Not Rated
Integration with R or other statistical packages
7
Report sharing and collaboration
9
8.5
Publish to Web
9
Publish to PDF
8
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Not Rated
Pre-built visualization formats (heatmaps, scatter plots etc.)
Not Rated
Location Analytics / Geographic Visualization
Not Rated
9.0
Multi-User Support (named login)
9
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
Not Rated
8.0
Responsive Design for Web Access
8
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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