A fantastic solution for small and medium businesses to quickly get reporting up and customized to your liking
Updated July 22, 2025

A fantastic solution for small and medium businesses to quickly get reporting up and customized to your liking

Billy Heany | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.

Pros

  • Automation
  • API coverage
  • Integration of many different data sources
  • Customization
  • Ease of use

Cons

  • Data uptime (portions go out frequently)
  • Help articles and resources are lacking
  • Learning curve is steep
  • Return on time
  • Client success
  • Decreased time on needless reporting
Compared to Tableau I much prefer Looker. While they both have similar features (Tableau actually has more ability to drill down and edit data from various sources), for a mildly technical user, they're able to set up a report rather quickly and customize it to look a certain way. Every time I've experimented with others, it was a much steeper learning curve.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Looker is well suited for any user who would like up their reporting game from what you have situated in Google Analytics. The best part is being able to have everything in one simple to use dashboard vs clicking around multiple sites and pages to get all the data you would like to see at a glance. If you only use GA, then it's probably not necessary

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
8.0
Pixel Perfect reports
8
Customizable dashboards
9
Report Formatting Templates
7
7.0
Drill-down analysis
4
Formatting capabilities
7
Report sharing and collaboration
10
8.3
Publish to Web
10
Publish to PDF
8
Report Versioning
7
8.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
8
Location Analytics / Geographic Visualization
9
8.8
Multi-User Support (named login)
10
Role-Based Security Model
5
Multiple Access Permission Levels (Create, Read, Delete)
10
Report-Level Access Control
10
6.5
Responsive Design for Web Access
7
Dashboard / Report / Visualization Interactivity on Mobile
6
Application Program Interfaces (APIs) / Embedding ()
Not Rated

Using Looker

300 - Nearly every member of the SEO team uses Looker Studio... Simply put it's free, so while it may not be the best, there's no dealing with licensing issues, contract renewals, or new members coming from other places that have never used it before... Because it's a simple extension of Google Analytics, it means anyone who's got any amount of analytical background will pick it up fairly quickly.
30 - While it is extremely present across our Org, not very many people know how to support the backend when something breaks. I'd say roughly 10% of people who use it can fix a report when something breaks
  • reporting
  • analytics
  • monitoring
  • syncing multiple data points to a single dashboard
  • While it's not intended as a reporting tool, it very quickly can become that with a few design edits
  • With some bigquery or API knowledge you can leverage data from multiple sources easily
  • tracking web changes
  • mapping out future projects
It's free, and thus easy to renew and incentivizes not needing to price shop around for a better alternative.

Evaluating Looker and Competitors

Yes - We used to use STAT keyword tracking, tableau, and google analytics. Having everyone in one place was a major reason that Looker studio became so prominent, not to mention the free price tag that incentivizes everyone to quickly adopt it.
  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
Since hundreds of members of our agency are in charge of reporting, having a consistent line of reports we send out with familiar design, despite a wide arrange of clients was crucial. While Tableau has all of this, in my opinion it's a harder tool to use and requires more upfront learning that Looker.
I wouldn't change anything as the evaluation process was very straight forward. Just be aware that other tools are better if you're willing to put the front end work in to learning them.

Comments

More Reviews of Looker

  1. Home
  2. Business Intelligence (BI) Tools
  3. Looker Reviews
  4. User Review of Looker