Love the cross-channel reporting
July 19, 2025

Love the cross-channel reporting

Quentin Aisbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

We use Looker as a reporting tool for clients. Not all clients but those where we want to be able to connect multiple data sources and more unique metrics into the one report or dashboard.

Pros

  • It integrates with data sources really well if you have the know-how
  • The dashboards provide fully interactive reports for all stakeholders
  • I also appreciate the ability to create custom metrics and dimensions

Cons

  • It's not so easy to set up with little knowledge
  • Predictive features would be great
  • Responsive reports would be great too
  • It cuts down the time-to-insight.
  • It gives us better visibility across teams
  • Helps non-analytical stakeholders get a better understanding of performance
We'll still use Semrush's reporting for some clients - depending on the metrics which are important for them and whether they have an interest in live reporting or simply monthly PDF reports.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution.

It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
8.0
Pixel Perfect reports
7
Customizable dashboards
9
Report Formatting Templates
8
6.7
Drill-down analysis
5
Formatting capabilities
7
Report sharing and collaboration
8
7.0
Publish to Web
7
Publish to PDF
8
Report Versioning
Not Rated
Report Delivery Scheduling
6
Not Rated
Pre-built visualization formats (heatmaps, scatter plots etc.)
Not Rated
Location Analytics / Geographic Visualization
Not Rated
1.8
Multi-User Support (named login)
4
Role-Based Security Model
1
Multiple Access Permission Levels (Create, Read, Delete)
1
Report-Level Access Control
1
1.0
Responsive Design for Web Access
1
Dashboard / Report / Visualization Interactivity on Mobile
1
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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