Item: Looker
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Looker is used as a primary data visualization tool at the company. We not only use it for internal reporting but we also expose the dashboards and reports within our product that is provided to our customers. It has met if not exceed nearly all of the expectations we were looking for when it came to a data visualization tool.

Pros and Cons

Dashboards and Reports
Logical Separation of Data Fields and Measures
Tailored Report and Data Delivery

Customizing Data Schedule
Complex Query Building
Lack of Documentation

Return on Investment

Increased Transparency into Company and Customer Metrics
Improved Deliverability and Cadence of Reporting
Truncated TTL for Reports and Dashboards

Alternatives Considered

Tableau Desktop

Looker and Tableau are similar products with benefits and drawbacks according to which software you choose to employ. Looker is a Google product whereas Tableau is a Salesforce product. Depending on your existing tech stack it is recommended to leverage the integrated, native product. Since we are a Google shop it made sense to integrate Looker into our already expansive tech stack.

Key Insights

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Other Software Used

Jira Software, Zendesk Suite, GTM Buddy

Likelihood to Recommend

Looker is an excellent tool when it comes to data manipulation and representation. It allows for custom embeds into existing products which meets the needs of our customers. However, there are a few areas of improvement that should be mentioned. Looker is not ideal for highly complex queries as it sometimes times out or doesn't render the full picture. It also does not allow for multiple people to change the cadence and preset delivery of reports (it removes the previous settings). Also, the lack of documentation and training has made it difficult to onboard additional team members to the product.

The perfect data visualization tool for Google Suite users

Overall Satisfaction with Looker