Powerful, easy to use email marketing platform
July 20, 2016

Powerful, easy to use email marketing platform

Catie Boehmer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

MailChimp is used across the museum by various departments - development, membership, education, marketing/PR - for email marketing. I personally manage campaigns to various segments of donors, including e-newsletters, solicitations, science updates, and invitations. We are also currently exploring the "Chimpegration" plug-in, which integrates the Raiser's Edge fundraising database with MailChimp. As an environmentally conscious organization, MailChimp drastically cuts down on the amount of snail mail we've historically sent to donors and members, and allows us to reach new audiences who choose to subscribe to general e-news and museum updates.
  • Email campaign design - easy to create clean, custom content and templates
  • List management - simple to manage subscribers and create specific mailing segments
  • Tracking - lots of options to assess the performance of campaigns, including opens, clicks, and integration with Google Analytics
  • Personalization - would be nice to expand the quantity and type of custom fields that can be added to email body
  • Restrictions on content blocks - some options, like image cards, are not as flexible in format as they could be for maximum design/content customization
  • Automation - leaves a lot to be desired, at least from a donor stewardship standpoint - but the Chimpegration plug-in seems quite capable of addressing MailChimp's shortcomings
  • Reduced expenditures on printed mail pieces, such as newsletters and invitations
  • Increased open rates and decreased bounce rates due to excellent list management capacity
  • Cleaner, more reader- (and mobile!) friendly emails
MailChimp is MUCH easier to use. Straightforward design and content customization, plus great existing templates that are simple to customize. No knowledge of HTML required! Stronger reporting and back-end data management, plus plug-in ability to integrate with Raiser's Edge, make it much easier to analyze the performance of various campaigns. A/B testing and list segmentation allows for more opportunities to test and tailor content.
MailChimp is great for new email marketers and non-marketers - no HTML coding required to create clean, reader-friendly emails! Same is true for reporting - lots of options ensure that you can get a complete picture of how your campaigns perform. We have massive numbers of subscribers in lots of different lists, and MailChimp makes that quantity easy to manage. That capacity wouldn't be necessary for smaller organizations, but the platform would be useful regardless of size.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports