MailChimp Review
January 31, 2018

MailChimp Review

Hilda Adeniji | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

I use MailChimp for both internal and external newsletter. It is a great tool to monitor engagement, create customized templates, and advertising for a larger reach. It is also more cost effective than our print / mail publications. It is used mostly by our marketing team.

Pros

  • Tracking
  • Integration
  • Responsive Design
  • Easy to use

Cons

  • Customer support response time
  • More flexibility with survey integration into layout
  • Integration with tools like Canva
  • Positive ROI: higher engagement, broader reach
MailChimp is much simpler to use and set up. Better for just getting started with email marketing too.
Less than 10,000
B2B
[MailChimp is well suited for] email outreach and engagement.

Intuit Mailchimp Feature Ratings

9.3
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.3
Dashboards
8
Standard reports
10
Custom reports
7
Platform & Infrastructure ()
Not Rated

Comments

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