Good, Almost Great
April 24, 2018

Good, Almost Great

Rob Abid | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

I appreciate the ability to track analytics through MailChimp. Since using MailChimp, we have increased our reach using email communication to our audience and been able to measure the most effective ways to reach our demographic. Moreover, the ability to test emails at different times of day to see what will perform better has been a great asset! Additionally, the ability for folks to unsubscribe directly in the email is invaluable, especially when emailing 6,000+ students.
  • Providing analytics. The data derived from MailChimp has been useful in crafting and adjusting our electronic communications to our audience. Particularly, the click rate of links and the open rate of the emails.
  • Style of emails. The presentation of the finished product looks polished and professional. Since using MailChimp, our engagement with electronic communication has significantly increased.
  • I really appreciate the ability to schedule emails in the future. I can create an email campaign to go out a week in advance. I used to have to set a calendar reminder to send our communication. This has eliminated the issue of forgetting to send the email and allowed for me to write and plan ahead.
  • I wish there was a way for me to go into an old email campaign and be able to edit it after it has sent, or copy/duplicate it for future use. Different from a template in the sense that I often send repeat information, and being able to make a copy of a previous campaign would be more ideal than creating a new campaign using a template. If this exists, it's not easily found for me.
  • Designing email templates takes longer than I think it should. It can be a bit clunky to design the template and get it the way you want it, navigating the set up process. Similar difficulties exist when selecting font or style of text, headlines, etc.
  • We've seen significant increase in engagement with our email communications as we've used the data analytics. We reached an open rate of 70% earlier this year (with an email list of 6,000+) by using some of the data supplied by MailChimp and adjusting our communication.
  • We've learned when our audience is more likely to read or open their email and when they are less likely to read or open email from us. Sunday nights have been super successful, while Thursday-Saturday have yielded dismal returns.
  • We've discovered a brand for our emails to students: Fun, punny, and to the point. Emails that fit in this "brand" performed better. As such, we've condensed information on a "need to know" basis in our emails, and often provide links where our readers and find additional information if they are interested.
In my experience, MailChimp is great for promoting a product or brand on a regular basis. I use it in Higher Education to communicate about Student Organizations to Student Leaders on a bi-monthly basis. It works well when you have multiple, large audiences you are trying to communicate with. You can keep your lists in one place and send communication easier. MailChimp is not useful for small email campaigns. I'd say if you're emailing less than 100 individuals, this service is not ideal for you. Additionally, if you're not communicating at least once a month, it is not money well spent. On the other end, I would say communicating more than once a week is overboard, and will adversely affect your purpose for using the platform.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
Dashboards
8
Standard reports
9
Custom reports
Not Rated