Mailchimp Review
Anonymous | TrustRadius Reviewer
Updated February 18, 2020

Mailchimp Review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

Mailchimp is used for the whole organization to develop newsletters to keep our existing clients up to date.
  • Provides templates that helps create a campaign
  • Audience list is fully customizable
  • Reporting on campaigns sent out
  • Can use live view, like Omnisend provides for visits on the website
  • More assistance with templates, provide photos and unique text
  • More user friendly templates, more customization
  • It's difficult to measure. I use Mailchimp mostly to reach existing clients to communicate with.
  • I find Mailchimp often falls into spam and therefore it can be difficult to reach new clients not expecting the email.
I actually prefer Omnisend as the free option. It allows for 2,000 emails to be sent daily with unlimited audience list and as many audience groups. Mailchimp is, however, limited. As mentioned, I use Mailchimp only for current clients that I need to reach on occasion to provide updates. In addition, there are live view limitations.
Mailchimp is well suited to reach a large group of people. Not suited for one-on-one email communication.

Mailchimp Feature Ratings

WYSIWYG email editor
3
Dynamic content
3
Ability to test dynamic content
3
Landing pages
3
A/B testing
5
Mobile optimization
8
Email deliverability reporting
6
List management
6
Triggered drip sequences
5
Standard reports
5