Mailchimp revolutionized email marketing, but will it keep the throne?
February 27, 2020

Mailchimp revolutionized email marketing, but will it keep the throne?

Brendon Brown | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We are nearing 30 years of consumer email, and the experience has not gotten much better. Mailchimp simplified and reinvented email marketing, and has been the go-to platform for quite some time. Truly this is a better option than emailing an address book through your standard email platform. It's a great entry point for my clients, with usage-based pricing, has great support, and it's easy enough to find developers and designers familiar with the program.


  • Great list management tools
  • Decent onboarding process


  • The general structure of Mailchimp, navigating through the tools, is not intuitive.
  • Rich template design options mean hard-to-design options
  • Trackability means ROI reporting. Costs to value, this is a great service
  • Mailchimp has dialed-in deliverability so your brand looks trustworthy.
I'll be choosing Klaviyo for the deep eCommerce interaction and product integrations, great reporting, and comparable pricing model. Mailchimp is in my experience more versatile and developed than Zoho, Constant Contact, or HubSpot offerings--more modern and more mobile-friendly on the whole.
Non-intuitive navigation and naming conventions simply make the good tools hard to find. I am a seasoned Mailchimp user and still have problems remembering where things are. Once over that hurdle, things are usable and findable.
Mailchimp is quite good at pulling in new clients. Lots of tools and integrations to accomplish this. I've been unimpressed by trackability of customer interactions and conversions attributable to Mailchimp clicks, which is an important component of measured growth.
Mailchimp is highly protective, restrictive almost, of how customer data is managed and used by marketers, which can be annoying, but there's a good standard being set here.
I would recommend Mailchimp for mid-sized bloggers with small lists exploring email. If they put some time into the free version of Mailchimp they will find it relatively easy to find talent to design and develop their campaigns. That being said, there are other simpler self-serve options with incredibly beautiful templating options that get you off the starting block much more quickly.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports


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